Category Archives: Viral marketing

Viral Videos: Secrets Revealed

Authentic user-generated videos like “Where the Hell is Matt,” “Evolution of Dance” and my personal favorite, “Ha ha ha (laughing baby),” have captured the attention of companies – big and small. These videos have each been viewed by well over … Continue reading

Posted in social media, strategies, user-generated content, Viral marketing, viral video, youtube | Leave a comment

Montauk Monster — publicity stunt? real monster? government project gone bad?

Ahhhhhh!!! Everyone’s talking about the Montauk Monster this week. It’s taken over the Internet! This creature washed up on the beach of Montauk, NY (also know as rich people’s haven) and the photo taken by a local resident immediately became … Continue reading

Posted in cnn, creature, gawker, lochness, monster, montauk monster, publicity stunt, Viral marketing | Leave a comment

Best Viral Video Campaign – Dove Beauty

As you all know, I work in PR and have been pretty involved with new media within the last year or so. Every once in a while I receive a cool user-generated e-mail or video forwarded to me from a … Continue reading

Posted in beauty, new media, PR, video campaign, Viral marketing, youtube | Leave a comment